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Webinar: Personas vs Segmentation
As online consumers become accustomed to personalized experiences that meet their individual needs, associations have an opportunity to leverage their data to provide a better member experience. How can association marketers approach their audiences to find a balance between meeting member needs while maintaining sufficient volume to drive revenue goals? What factors should you consider when determining the best strategy for your audiences? Join us as we debate the value of segmentation and personas, how to personalize the digital experience using these two approaches, and how to determine which strategy is best for your organization.

Jun 22, 2022 12:00 PM in Eastern Time (US and Canada)

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Speakers

Nicole Crilley
Sr Digital Advisor @HighRoad Solutions
Morgan Mulgrew
Strategic Account Manager @HighRoad Solutions